For Immediate Release

The team at Involution Studios — made up of Sarah Kaiser, Jane Kokernak, Kelly Mansfield, Harry Sleeper, and Juhan Sonin — created the Health Axioms card deck over an eight-month period. Starting with a dozen core, personal health habits, they turned these initial ideas into short catch phrases. Sarah and Kelly drew hundreds of sketches, which often drove the name and card story.

The creative process started with sketches of different concepts for each Health Axiom.

Next, Jane honed the narrative, based on research, and edited each axiom story arc. Throughout this iterative process of conceptualization and refinement, the team continued to brainstorm more ways — big and small — to influence health and life, incorporating those insights into the deck.

There's no question that healthcare is an industry yearning for the advancements promised by Big Data analytics. Healthcare data is expected to grow between 1.2 to 2.4 exabytes per year — about 1,000 times the amount of data the human brain is capable of storing. This data is disparate and unstructured, making the extraction of useful information almost impossible. It is here that Big Data analytics promises to save the industry billions of dollars. This week Ricky Ribiero at Biz Tech Magazine joins the many voices investigating this trend. In his article, “Will Big Data Become the Big Savior of Health?” Ribiero illustrates how analytics can improve health outcomes and how tracking personal health, even down to the genome, can radically improve health. Ribiero cites a 2011 McKinsey & Co. report that states, “If US healthcare were to use big data creatively and effectively to drive efficiency and quality, the sector could create more than $300 billion in value every year.”

“While it’s true that analytics can reshape the way healthcare operates at an individual level,” Ribiero writes, “companies are hard at work trying to figure out how to leverage Big Data to improve health at the population level, too.”

Involution Studios' hGraph — the only open source visualization for your complete health metrics — is being featured this month in "Digital Diagnosis: A New Generation of Healthcare Technology" in EContent Magazine.

The column, written by Eileen Mullan, explores how apps and visualization services like hGraph can help cut through the hassle of going to the doctor. Mullan writes, "hGraph is [...] designed to increase awareness of the individual factors that can affect overall health. Basically, it gives you (and your doctor) a holistic view of your health. You can have your entire medical history in one place, just like that. Imagine what something like hGraph will do for the future of healthcare industry (and for the time you waste in the waiting room)?"

Involution's hGraph, an open source health metrics visualization, was recently featured in Wired Magazine online, highlighted in the article, “How Restyling the Mundane Medical Record Could Improve Health Care.” The Wired spot discusses hGraph’s strong social component: By tracking the data for entire families hGraph illustrates how some conditions, like obesity and heart disease, can be affected by collective health choices.

Health IT Buzz, the U.S. Department of Health and Human Services innovation blog, also mentioned hGraph as a notable entry to the Patient Health Record Graphic Design Contest, where it inspired the judges and challenged the status quo. The article notes that Involution designers “weren’t afraid to think outside the box.” A simple-to-use tool like hGraph has the potential to improve patient care, prevent medication errors, and supply clear health metrics. By making health records usable and interactive, this software can empower doctors, caregivers, and patients to make better health decisions and save lives.

The Office of the National Coordinator for Health Information Technology (ONC) and the Department of Veterans Affairs (VA), challenged designers across the United States to re-imagine the presentation of the medical record in order to create a better patient experience. The objective of the Health Design Challenge was to create a usable, beautiful medical record enabling patients to more easily manage their health, and health professionals and caregivers to more effectively understand and use patients’ health information. On January 15, from the over 230 submissions, Involution Studios entry — a dynamic, system view of your health — was selected for the online showcase, featuring the most innovative designs that challenged the status quo. There’s no doubt that a well-designed medical record has the potential to provide many positive outcomes, including improved care coordination, prevention of medication errors, and quick, on demand access to critical health information in emergency situations.

hRecord and hGraph
Involution has long been involved with the design of open source solutions for the healthcare industry. We’re sharing a sample of our hRecord designs here, including versions for iPad and iPhone. You can also view our complete Health Design Challenge submission.