The team at Involution Studios — made up of Sarah Kaiser, Jane Kokernak, Kelly Mansfield, Harry Sleeper, and Juhan Sonin — created the Health Axioms card deck over an eight-month period. Starting with a dozen core, personal health habits, they turned these initial ideas into short catch phrases. Sarah and Kelly drew hundreds of sketches, which often drove the name and card story.

The creative process started with sketches of different concepts for each Health Axiom.

Next, Jane honed the narrative, based on research, and edited each axiom story arc. Throughout this iterative process of conceptualization and refinement, the team continued to brainstorm more ways — big and small — to influence health and life, incorporating those insights into the deck.