A few hours ago GigaOm published an article declaring "Marketing is the next big money sector in technology". In the first paragraph, the author, Ajay Agarwal of Bain Capital Ventures, sets up the future of the industry this way: "For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP."

For Immediate Release
LONDON, England - February 8, 2012 - Marketing innovation software leader, Affinnova Inc., launched Concept Studio, a Web-based application for collaboratively developing new product concepts and designs, at the Online Research Methods conference in London. The software facilitates product innovation by allowing marketing teams to assemble numerous variations on a potential concept. By enabling the exploration of a wide spectrum of ideas, Concept Studio can help users discover genuine breakthroughs that might have otherwise been overlooked. Early adopters of the Concept Studio software include dietary service Nutrisystem, which used the software to help identify product messaging across key demographics.