Involution client uTest has launched Applause, an analytics tool that offers clear, explicit data about what users truly feel about mobile apps. Applause enables app-owners to see how each version of their app measures up and the ability to compare their app to those of their competitors. Applause features sleek multi-version app graphs and a revolutionary rating scheme, with user interface design and development by Involution.

For Immediate Release
LONDON, England - February 8, 2012 - Marketing innovation software leader, Affinnova Inc., launched Concept Studio, a Web-based application for collaboratively developing new product concepts and designs, at the Online Research Methods conference in London. The software facilitates product innovation by allowing marketing teams to assemble numerous variations on a potential concept. By enabling the exploration of a wide spectrum of ideas, Concept Studio can help users discover genuine breakthroughs that might have otherwise been overlooked. Early adopters of the Concept Studio software include dietary service Nutrisystem, which used the software to help identify product messaging across key demographics.