A few hours ago GigaOm published an article declaring "Marketing is the next big money sector in technology". In the first paragraph, the author, Ajay Agarwal of Bain Capital Ventures, sets up the future of the industry this way: "For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP."

Here’s what we’re reading online, this week at Involution, on design, tech, and the digital life, in our links round up.

The Internet of Things Will Rise in Boston
With the advent of the mobile revolution, we're now living connected lives, where our day-to-day activities are closely tied to the digital products and services that we carry with us everywhere on our smart phones. The future vision of smart devices networked via an Internet of Things takes this connectedness one step further, to a place where not only our phones, but our cars, our homes, the appliances within them, and any number of other objects can communicate with each other and us. This connected vision may be closer to reality than we realize.

Here’s what we’re reading online, this week at Involution, on design, tech, and the digital life, in our links round up.

Tech Talent Wars: Boston
The Talent Wars are heating up in Boston, as tech companies of every kind, from start ups to Fortune 500 firms, unload their best artillery fire in the recruiting battle. One of the most original recruitment efforts in the fight so far comes from the rapidly growing, venture funded HubSpot, which is trying to encourage software developers at big companies to make a "prison break" for HubSpot's hipper environs. Of course, Boston and the surrounding tech burbs are filled with many of the aforementioned large company "prisons" for devs to break out of, and HubSpot is willing to make it worthwhile for experienced talent, with a $1K bonus for each year spent at a big firm. A 20-year veteran of an enterprise software giant could stand to get the equivalent of a new car as a signing bonus … not too shabby. Whether other cash rich, talent strapped companies in Boston will counter HubSpot's aggressive move remains to be seen, but it's clear that the war for development brainpower is escalating in Beantown, with no end in sight.