Discovering Boston Innovation, Globally

22.Mar.12
by Jon Follett

One of my all time favorite books on innovation and the ecosystems that support it is Richard Florida's "The Rise of the Creative Class". Using census and economic data, Florida examines the factors that make Creative Class jobs — in science, engineering, technology, architecture, and the arts — primary drivers for economic growth. He also identifies a number of Creative Class cities that have the right kind of assets — like a strong university system, technological infrastructure, and a tolerant culture — to attract talent and support this kind of economic activity. Boston, of course rates high in Florida's evaluation. And even though Florida published this book in 2002, I think the analysis holds true today: There's no question that Boston is a top-notch Creative Class city. What's most interesting, however, is how Boston, over the past few years, has gained recognition as a world class city for innovation.

A recent study published by The Economist ranked Boston as the 10th most competitive city in the world, out of 120 major cities examined. For the study, the Economist defined competitiveness as "the demonstrated ability to attract capital, businesses, talent and visitors." And last year, Boston ranked number one on the Innovation Cities Index.

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Topics: techstars, runkeeper, hubspot, web innovators group, MassChallenge, kiva systems, gazelle, Ideas, dogpatch labs, amazon, EMC, NextView Ventures, Analysis, Blog, pivotal labs, innovation, software

Boston is a Hub of Marketing Software, the Next Big Tech Sector

17.Mar.12
by Jon Follett

A few hours ago GigaOm published an article declaring "Marketing is the next big money sector in technology". In the first paragraph, the author, Ajay Agarwal of Bain Capital Ventures, sets up the future of the industry this way: "For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP."

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Topics: Design, big data, hubspot, marketing software, boston, analytics, Analysis, Blog, marketing optimization, affinnova, UX, ui