--- title: Involution Studios | marketing optimization description: marketing optimization | Design, Policy, Technology Blog --- [Work](https://www.goinvo.com/work/) [Services](https://www.goinvo.com/services/) [About](https://www.goinvo.com/about/) [Vision](https://www.goinvo.com/vision/) [Contact](http://www.goinvo.com/contact/) - [Home](http://www.goinvo.com) - [Work](https://www.goinvo.com/work/) - [Services](https://www.goinvo.com/services/) - [About](https://www.goinvo.com/about/) - [Vision](https://www.goinvo.com/vision) - [Careers](http://www.goinvo.com/about/careers/) - [Open Office Hours](http://www.goinvo.com/about/open-office-hours/) ## [Boston is a Hub of Marketing Software, the Next Big Tech Sector](https://yes.goinvo.com/articles/boston-is-a-hub-of-marketing-software-the-next-big-tech-sector) 17.Mar.12 by [Jon Follett](https://yes.goinvo.com/articles/author/jon-follett) A few hours ago GigaOm published an article declaring ["Marketing is the next big money sector in technology"](http://gigaom.com/2012/03/17/marketing-is-the-next-big-money-sector-in-technology/). In the first paragraph, the author, Ajay Agarwal of Bain Capital Ventures, sets up the future of the industry this way: "For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP." [Read More](https://yes.goinvo.com/articles/boston-is-a-hub-of-marketing-software-the-next-big-tech-sector) 5 Comments [Click here to read/write comments](https://yes.goinvo.com/articles/boston-is-a-hub-of-marketing-software-the-next-big-tech-sector#comments-listing) Topics: [Design](https://yes.goinvo.com/articles/topic/design), [big data](https://yes.goinvo.com/articles/topic/big-data), [hubspot](https://yes.goinvo.com/articles/topic/hubspot), [marketing software](https://yes.goinvo.com/articles/topic/marketing-software), [boston](https://yes.goinvo.com/articles/topic/boston), [analytics](https://yes.goinvo.com/articles/topic/analytics), [Analysis](https://yes.goinvo.com/articles/topic/analysis), [Blog](https://yes.goinvo.com/articles/topic/blog), [marketing optimization](https://yes.goinvo.com/articles/topic/marketing-optimization), [affinnova](https://yes.goinvo.com/articles/topic/affinnova), [UX](https://yes.goinvo.com/articles/topic/ux), [ui](https://yes.goinvo.com/articles/topic/ui) [All posts](https://yes.goinvo.com/articles/all) - [Home](https://www.goinvo.com/) - [Work](https://www.goinvo.com/work/) - [Services](https://www.goinvo.com/services/) - [About](https://www.goinvo.com/about/) - [Careers](https://www.goinvo.com/about/careers/) - [Open Office Hours](https://www.goinvo.com/about/open-office-hours/) - [Vision](https://www.goinvo.com/vision/) - [The Digital Life](http://thedigitalife.com/) - [Contact Us](https://www.goinvo.com/contact/) - [661 Mass Ave Arlington, MA 02476](https://www.google.com/maps/place/661+Massachusetts+Ave,+Arlington,+MA+02476/@42.4161234,-71.1563006,17z/) - [info@goinvo.com](mailto:info@goinvo.com) - [mailto:hello@goinvo.com](mailto:hello@goinvo.com) - - - - -