Last year, Internet luminary and entrepreneur Marc Andreessen wrote a significant essay in the Wall Street Journal, outlining the many ways in which software has become absolutely vital to our world. Software allows us to extend our reach even further than we did before, automating processes, accelerating the rate of change, and providing the sinews between people and data. It seems only natural then, that software has come to the forefront of business technology.

Here’s what we’re reading online, this week at Involution, on design, tech, and the digital life, in our links round up.

Better off TED?
Richard Saul Wurman is re-inventing the conference format for the 21st century with his follow up to the wildly popular TED conferences. The new venture, WWW.WWW, is billed as "Intellectual Jazz" and will have no presentations, schedules, or tickets. Instead, two high-level thinkers from related fields will discuss a topic presented to them at the time of the conference. The conversations will be streamed live, and also available via a cross-platform tablet application. Through this new endeavor, Wurman hopes we will find "an energetic exploration of the lost art of conversing". Whether this new format will light up the imaginations of the business elite, and catch on as readily as TED did, only time will tell. But Wurman is, no doubt, changing the rules of the conference game yet again. Fast Company's Co.Design blog features a piece on the WWW.WWW conference, which will debut in 2012.

Here’s what we’re reading online, this week at Involution, on design, tech, and the digital life, in our links round up.

Tech Talent Wars: Boston
The Talent Wars are heating up in Boston, as tech companies of every kind, from start ups to Fortune 500 firms, unload their best artillery fire in the recruiting battle. One of the most original recruitment efforts in the fight so far comes from the rapidly growing, venture funded HubSpot, which is trying to encourage software developers at big companies to make a "prison break" for HubSpot's hipper environs. Of course, Boston and the surrounding tech burbs are filled with many of the aforementioned large company "prisons" for devs to break out of, and HubSpot is willing to make it worthwhile for experienced talent, with a $1K bonus for each year spent at a big firm. A 20-year veteran of an enterprise software giant could stand to get the equivalent of a new car as a signing bonus … not too shabby. Whether other cash rich, talent strapped companies in Boston will counter HubSpot's aggressive move remains to be seen, but it's clear that the war for development brainpower is escalating in Beantown, with no end in sight.

Here’s what we’re reading online, this week at Involution, on design, tech, and the digital life, in our links round up.

Death to RFPs
A List Apart has a great article on why RFPs are no way to hire a creative firm. While I've heard from some that there's plenty of great work to be had by responding to RFPs, my personal experience is that the process is often arduous and by definition, a one size fits all approach to evaluating proposals. If you can get past the poorly articulated boilerplate language and foam and froth of legalese, you might be able to figure out what the client is actually asking for and craft a proper response. Of course, since most RFPs are a shotgun blast from an organization looking to receive as many proposals as possible, if you play the game, your chances at winning the work are dubious at best.

This week, embattled R&B artist Chris Brown closed his Twitter account after a profanity-laced tirade. This makes Brown just the latest public figure to have an embarrassing meltdown and then abashedly terminate their account on the social networking giant.

At the same time, just last week a university student interviewed me to discuss trends in the relationship between social networking and how people behave. Her concern and focus was on the trend of drunk or high college students using texting and Twitter to lash out against boyfriends, ex’es, teachers and other people who have done them wrong. As I told her, this sort of behaviour has been happening since long before modern communication technology existed. The difference is, shouting “I hate Ellen!” from the balcony of your fraternity house is ephemeral and easily forgotten or denied, while texting or Tweeting it becomes an immediate artifact and only strengthens Ellen’s ability to point you out as the jerk you “really are”. One can only guess how many social networking accounts have been closed in the aftermath of a substance-induced tantrum.