Energy is the industry that IT forgot — or at least until recently. While sectors as varied as finance and healthcare, entertainment and communications have roared ahead with digitization, automation, and analytics, the energy industry has not evolved as rapidly. Despite this fact, it's clear that the future of energy lies in software. In both conservation and sustainability, software offers great possibilities for innovation — enabling companies to understand consumption trends, make better decisions about energy usage, and improve efficiency and performance over time.

Last week, at the Massachusetts Technology Leadership Council seminar "New Tools for the Energy Challenge", panelists discussed the opportunities and challenges facing the fledgling energy software space. The panel, moderated by Gabe Cole, SVP Transformation Services at technology consulting firm Telwares, included: Badri Raghaven, CTO of FirstFuel; Ganesan Ravishanker, CIO of Wellesley College; Lillian Smith, Principal User Experience Designer at Autodesk; and Kevin Johnson, CEO of Outsmart Power Systems.

Involution client Segterra is doing its part to prepare US athletes for the upcoming 2012 Olympic Summer Games in London. Segterra's innovative software product, Inside Tracker, is being used by champion track cyclist Sarah Hammer and triathletes Jarrod Shoemaker and Sarah Haskins to learn about nutritional deficiencies and excesses via bloodwork analytics and optimize and boost performance based on diet recommendations. When training for the Olympics, every advantage, no matter how small, can make a difference; and InsideTracker provides data and analysis that many athletes have, up to this point, had access to only on the occasions when they interacted with their physicians.