In the new digital world, we are the sum of our trackable behavior. The web sites we read, the items we share, the products we buy, are all elements that contribute to our digital personas. Online marketers desperately want to collect our behavioral data so they can analyze our history, better target their offers, and maybe even predict our next moves. But the question remains, do we want them to have access? Do we trust their intentions? And, more importantly, if we don't, can we stop them from peering over our shoulders as we navigate our digital lives?

Here’s what we’re reading online, this week at Involution, on design, tech, and the digital life, in our links round up.

The Internet of Things Will Rise in Boston
With the advent of the mobile revolution, we're now living connected lives, where our day-to-day activities are closely tied to the digital products and services that we carry with us everywhere on our smart phones. The future vision of smart devices networked via an Internet of Things takes this connectedness one step further, to a place where not only our phones, but our cars, our homes, the appliances within them, and any number of other objects can communicate with each other and us. This connected vision may be closer to reality than we realize.

The Mass Technology Leadership Council held its annual Big Data Summit yesterday at the Microsoft New England Research and Development Center in Cambridge, MA. The sold out event was attended by a broad cross-section of the Boston tech community with engineers, designers, venture capitalists and business managers all coming together to discuss the future of Big Data in the Bay State. Massachusetts is well positioned to take advantage of the coming boom in big data according to a recent MassTLC white paper that reviews both the current lay of the land and future opportunities.

For Immediate Release

LAS VEGAS, Nevada (U.S.) - February 15, 2012 - Involution Studios Creative Director Juhan Sonin will conduct an applied UX methods workshop and expert session at the HIMSS12, healthcare and technology conference next week. The hands-on, interactive workshop will focus on real-world scenarios in measuring the effectiveness, efficiency, and satisfaction of the user experience with Electronic Health Records. Sonin will cover usability research methods across the software design spectrum that can be adapted to any organization's EHR development, customization, or implementation process. In addition, Sonin will be participating in a forum where industry experts interact with HIMSS12 attendees on a one-to-one basis.

Last week, the IxDA's Interaction12 conference in Dublin, Ireland brought together the professional interaction design community from around the globe for four days of inspiring talks and workshops.

For Immediate Release

NEW YORK, New York (U.S.) – February 2, 2012 – Involution Studios Creative Director Juhan Sonin was announced today as a featured speaker at the NextGen:Health, leaders in healthcare innovation conference.

At NextGen:Health, top innovators in healthcare will bring game-changing ideas to the forefront of the industry. The first day of the conference includes a series of short, engaging talks on everything from increasing patient well-being, to improving the experiences of the doctors and patients, to enabling better research and data sharing.

Here’s what we’re reading online, this week at Involution, on design, tech, and the digital life, in our links round up.

If You Make Sure You're Kinected, the Xbox is on the Wall
Last week, Microsoft's Kinect turned one year old, and the Redmond giant celebrated the "Kinect Effect" with a video highlighting future applications of the technology from healthcare to music to education.

I'm a big Boston sports nut. And, as cliched as the sports metaphor may be for discussions on teamwork, there are lessons to be learned from the collapse of the Red Sox, which was the worst in baseball history and has ongoing and transformative consequences for the organization. There were, of course, many reasons for the losing streak that took the Red Sox from a healthy lead of nine games in the AL wild card race to the low point of their 2011 season, where they dropped out of playoff contention entirely.

Last month Marc Andreessen published a significant essay in the Wall Street Journal, outlining the many ways in which software has become not just important to our world, but the critical guts and infrastructure of it. Andreessen is, of course, pointing out a trend that has been building for some time, which has culminated in a sea change in the world of business that is only beginning to be understood. The perfect example of this change is the news that the iconic HP has chosen to abandon the PC market for software, seeing the former as commoditized and the latter as the future.

Ever since the U.S. started on its long road to recovery from the Great Recession and tech companies began expanding the ranks of their employees again, there's been a dearth of talent to choose from, especially those most important senior level team members in engineering and user experience. This lack of readily available personnel has driven not only an increase in salaries, signing bonuses, and perks, but also a variety of unorthodox recruitment strategies, not the least of which is acquiring small companies for their talent, not necessarily their technology. Facebook, for example, has executed some high profile acquisitions to bring top notch designers into the fold, buying both software design shop Sofa and product firm Push Pop Press.