Microsoft Surface and the Unified User Experience

by Jon Follett

Today, Microsoft fired a significant salvo in the war for a Unified User Experience, with the debut of its Surface tablet. Taking a page from the Apple playbook, Microsoft is creating both the hardware and software for the Surface, a strategy it once executed successfully, with the Xbox 360 gaming console; and twice not so successfully, with the Zune MP3 player and Kin smart phone going down in flames.

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Topics: Design, Windows 8, apple, Ideas, chrome, android, iOS, Analysis, microsoft surface, Blog, google, user experience