--- title: Involution Studios | microsoft surface description: microsoft surface | Design, Policy, Technology Blog --- [Work](https://www.goinvo.com/work/) [Services](https://www.goinvo.com/services/) [About](https://www.goinvo.com/about/) [Vision](https://www.goinvo.com/vision/) [Contact](http://www.goinvo.com/contact/) - [Home](http://www.goinvo.com) - [Work](https://www.goinvo.com/work/) - [Services](https://www.goinvo.com/services/) - [About](https://www.goinvo.com/about/) - [Vision](https://www.goinvo.com/vision) - [Careers](http://www.goinvo.com/about/careers/) - [Open Office Hours](http://www.goinvo.com/about/open-office-hours/) ## [Microsoft Surface and the Unified User Experience](https://yes.goinvo.com/articles/microsoft-surface-and-the-unified-user-experience) 18.Jun.12 by [Jon Follett](https://yes.goinvo.com/articles/author/jon-follett) Today, Microsoft fired a significant salvo in the war for a Unified User Experience, with the debut of its [Surface tablet](http://www.microsoft.com/surface/en/us/default.aspx). Taking a page from the Apple playbook, Microsoft is creating both the hardware and software for the Surface, a strategy it once executed successfully, with the Xbox 360 gaming console; and twice not so successfully, with the Zune MP3 player and Kin smart phone going down in flames. [Read More](https://yes.goinvo.com/articles/microsoft-surface-and-the-unified-user-experience) 0 Comments [Click here to read/write comments](https://yes.goinvo.com/articles/microsoft-surface-and-the-unified-user-experience#comments-listing) Topics: [Design](https://yes.goinvo.com/articles/topic/design), [Windows 8](https://yes.goinvo.com/articles/topic/windows-8), [apple](https://yes.goinvo.com/articles/topic/apple), [Ideas](https://yes.goinvo.com/articles/topic/ideas), [chrome](https://yes.goinvo.com/articles/topic/chrome), [android](https://yes.goinvo.com/articles/topic/android), [iOS](https://yes.goinvo.com/articles/topic/ios), [Analysis](https://yes.goinvo.com/articles/topic/analysis), [microsoft surface](https://yes.goinvo.com/articles/topic/microsoft-surface), [Blog](https://yes.goinvo.com/articles/topic/blog), [google](https://yes.goinvo.com/articles/topic/google), [user experience](https://yes.goinvo.com/articles/topic/user-experience) [All posts](https://yes.goinvo.com/articles/all) - [Home](https://www.goinvo.com/) - [Work](https://www.goinvo.com/work/) - [Services](https://www.goinvo.com/services/) - [About](https://www.goinvo.com/about/) - [Careers](https://www.goinvo.com/about/careers/) - [Open Office Hours](https://www.goinvo.com/about/open-office-hours/) - [Vision](https://www.goinvo.com/vision/) - [The Digital Life](http://thedigitalife.com/) - [Contact Us](https://www.goinvo.com/contact/) - [661 Mass Ave Arlington, MA 02476](https://www.google.com/maps/place/661+Massachusetts+Ave,+Arlington,+MA+02476/@42.4161234,-71.1563006,17z/) - [info@goinvo.com](mailto:info@goinvo.com) - [mailto:hello@goinvo.com](mailto:hello@goinvo.com) - - - - -