Each day, more and more people go thru their lives with their head tilted downward and their thumb manipulating a handheld computer. This is not class-based behaviour: these expensive machines and/or the data plans that govern them are being accessed as readily by the cashier at Burger King as the corporate CEO or suburban soccer mom. The prevalence of these devices and the addictive behaviour that governs them infects people of all ages, professions, and places in society. In the process, we walk, drive, eat and talk while maintaining the familiar head tilted downward and thumb dancing feverishly that signifies our participation. Indeed, if "Seinfeld" were a modern show, we must assume there would be an episode featuring George Costanza attempting to use his personal computing device while "pleasuring" his befuddled girlfriend-of-the-moment.