InsideTracker, Designed by Involution, Helps Olympian Win Two Silver Medals

by Jon Follett

On the world stage of the 2012 London Olympic games, in today's hyper-competitive athletic environment, there's no doubt that any advantage, no matter how small, can make a difference.

InsideTracker software, created by Segterra and designed by Involution, provides data and analysis that many athletes have, up to this point, had access to only on the occasions when they interacted with their physicians. This innovative software product was used by champion track cyclist Sarah Hammer to learn about nutritional deficiencies and excesses via bloodwork analytics and optimize and boost performance based on diet recommendations.

See how InsideTracker helped Sarah Hammer train for the Olympics and improve her performance enough to win two silver medals.

Designing InsideTracker
When Segterra embarked on the design of InsideTracker, they needed their scientific, evidenced-based recommendations to be visualized in a compelling way. Involution, selected by Segterra for the studio’s deep experience in healthcare, worked to create what Discovery has called “a dashboard for your body”. The revolutionary software gives people insight into their own body chemistry, helping them improve their health and overall athletic performance.

How It Works
The InsideTracker experience begins with the user selecting health and athletic performance goals and then measuring up to 20 biomarkers — such as glucose, total cholesterol, vitamin d, potassium, sodium, and zinc — via a blood test. Next, the results and recommendations are beautifully visualized, enabling the user to discover both current readings and optimal levels for each biomarker.

Inside Tracker Bloodwork Analysis

InsideTracker provides beautiful visualizations of blood analytics data.

InsideTracker enables the user to learn the effect of each biomarker on their health as well as obtain detailed, scientifically-backed advice on how to improve their health and performance. Once the user learns which foods can impact which biomarkers, the person can discover new foods to incorporate into their diet and receive a nutritionally balanced plan for a day’s worth of calories with each menu calculated to optimize their biomarker levels.

Inside Tracker Food Recommendations

Inside Tracker gives scientifically-backed advice on new foods users can incorporate into their diets.

Inside Tracker gives scientifically-backed advice on new foods users can incorporate into their diets. Whether you’re a health-conscious user who wants deeper analytics into your biomarkers and food consumption, or an Olympian who wants to achieve maximum performance, InsideTracker provides the platform.

Topics: Design, InsideTracker, infovis, Olympics, News, Blog, UX, ui, information design