Seven and Seven: A Look Back on Involution's History

by Jon Follett

Last week Involution Studios celebrated seven years in business. We've had a bunch of highs, a handful of lows, and a whole lot of fun in that time. We've had amazing employees, partners and clients, and even as another recession seems to be looming we are going strong and showing no signs of slowing down. Here are the seven most important moments for the company, one for each year, even if not evenly distributed, in chronological order.

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Topics: Design, mcafee, apple, yahoo, shutterfly, Analysis, Blog, ui, oracle

Community vs. Connection

by Dirk Knemeyer

Remember Arguably the first-ever social networking website it "connected" each of us to the people we went to school with over the years. Plagued by clumsy and poorly executed "Web 1.0" thinking, and an absolutely atrocious pay-to-play business model, could have been Facebook. Instead, it unintentionally ushered in many thousands of social networking start-ups that, as the market shook out, have become "Facebook and everyone-else-who-doesn't-matter-much-anymore." Still, there were plenty of steps between here and there.

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Topics: facebook, yahoo, theory, Analysis, Blog, software

Facebook’s ascension reflects general ignorance of the web today

by Dirk Knemeyer

For the week ending March 13, 2010, and for the first time in its spectacular ascendancy, Facebook became the most visited site on the Internet. Already, analysts and experts are hailing this as a momentous event, one that validates the power of social networking in the rapidly evolving universe of the World Wide Web. There’s just one problem: the premise is simply false.

Dusting off the history of the recent past, almost exactly two-and-a-half-years ago, Google passed MySpace to become the most visited site on the Internet – and has held that position until last week. Yes, that’s right: MySpace, the once-meteoric and now-languishing social network that went from Internet sensation to, in the eyes of marketers, the social network for less affluent and educated demographics, fairly recently held the lofty moniker “most visited site.” So this symbolic achievement of Facebook harkens less to any real milestone moment in the history of social networking on the Internet, and more to the hyperbolic crowning of a flavor of the month.

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Topics: facebook, yahoo, myspace, web+traffic, Ideas, Blog, google