Yesterday, at the Massachusetts Technology Leadership Council's Mobile Summit, panelists and audience members eagerly discussed and debated developing for the often volatile ecosystem of mobile. The summit general session, "Content is King" featured panelists Phil Costa, Director of Product Management at Brightcove; Jeff Moriarty, VP of Digital Products at the Boston Globe; and Sanjay Vakil, Director of Mobile Product at TripAdvisor. The panel — which was moderated by Phuc Truong, Managing Director of Mobext, US — tackled questions on everything from the death of QR codes to the importance and difficulty of making mobile content findable to the developers' dilemma of native applications vs. HTML5.

Dealing with Mobile Platform Fragmentation
It's clear that the current divergence of mobile devices and operating systems is only just the beginning. While iOS has perhaps 8 different flavors of device / OS combinations in use, Android has hundreds; and, if you'd like to add Windows Phone to the mix, the total picture becomes chaotic quickly. There's no doubt that a certain amount of agility and flexibility is required to operate as a mobile content provider in this environment.