--- title: Involution Studios | apple. google description: apple. google | Design, Policy, Technology Blog --- [Work](https://www.goinvo.com/work/) [Services](https://www.goinvo.com/services/) [About](https://www.goinvo.com/about/) [Vision](https://www.goinvo.com/vision/) [Contact](http://www.goinvo.com/contact/) - [Home](http://www.goinvo.com) - [Work](https://www.goinvo.com/work/) - [Services](https://www.goinvo.com/services/) - [About](https://www.goinvo.com/about/) - [Vision](https://www.goinvo.com/vision) - [Careers](http://www.goinvo.com/about/careers/) - [Open Office Hours](http://www.goinvo.com/about/open-office-hours/) ## [Someday soon, your OS and browser will be the same thing](https://yes.goinvo.com/articles/someday-soon-your-os-and-browser-will-be-the-same-thing) 10.Nov.10 by [Dirk Knemeyer](https://yes.goinvo.com/articles/author/dirk-knemeyer) This week's much-ballyhoed launch of [RockMelt](http://www.rockmelt.com/) is again getting the tech intelligentsia in a lather about a potential new browser. What they seem to be ignoring is that the battle has already been won and lost: the best case scenario for RockMelt is, romantically, they become a plucky cult favourite like Flock before running out of steam and sinking into obscurity; pragmatically, they are doing things so well and advanced that they are bought and assimilated by the companies who have already won this space. [Read More](https://yes.goinvo.com/articles/someday-soon-your-os-and-browser-will-be-the-same-thing) 0 Comments [Click here to read/write comments](https://yes.goinvo.com/articles/someday-soon-your-os-and-browser-will-be-the-same-thing#comments-listing) Topics: [browser](https://yes.goinvo.com/articles/topic/browser), [Ideas](https://yes.goinvo.com/articles/topic/ideas), [windows](https://yes.goinvo.com/articles/topic/windows), [microsoft](https://yes.goinvo.com/articles/topic/microsoft), [predictive](https://yes.goinvo.com/articles/topic/predictive), [chrome](https://yes.goinvo.com/articles/topic/chrome), [android](https://yes.goinvo.com/articles/topic/android), [Analysis](https://yes.goinvo.com/articles/topic/analysis), [Blog](https://yes.goinvo.com/articles/topic/blog), [os](https://yes.goinvo.com/articles/topic/os), [software](https://yes.goinvo.com/articles/topic/software), [apple. google](https://yes.goinvo.com/articles/topic/apple-google) [All posts](https://yes.goinvo.com/articles/all) - [Home](https://www.goinvo.com/) - [Work](https://www.goinvo.com/work/) - [Services](https://www.goinvo.com/services/) - [About](https://www.goinvo.com/about/) - [Careers](https://www.goinvo.com/about/careers/) - [Open Office Hours](https://www.goinvo.com/about/open-office-hours/) - [Vision](https://www.goinvo.com/vision/) - [The Digital Life](http://thedigitalife.com/) - [Contact Us](https://www.goinvo.com/contact/) - [661 Mass Ave Arlington, MA 02476](https://www.google.com/maps/place/661+Massachusetts+Ave,+Arlington,+MA+02476/@42.4161234,-71.1563006,17z/) - [info@goinvo.com](mailto:info@goinvo.com) - [mailto:hello@goinvo.com](mailto:hello@goinvo.com) - - - - -