Today Adobe launched an aggressive ad campaign skewering Apple’s “closed” philosophy. Retaliation for Apple’s muscling Adobe’s Flash technology off their mobile operating system, Adobe is choosing to take a “high ground” argument by ignoring their specific exclusion and focusing instead on the closed ecosystem Apple prefers.

This is hardly the beginning of the “open vs. closed” debate and certainly not the end. In fact, Adobe’s strategy is precisely calculated to take advantage of the fact that many proponents of the open approach are passionate, even zealous advocates of openness while those who prefer closed largely do so as a personal lifestyle choice and not as part of a conscious philosophical choice. Thus Adobe is betting that stoking the flames of open systems and frameworks will raise a larger argument and objection to the Apple approach and, in the process, perhaps help them outflank their present antagonist.