--- title: Involution Studios | adobe description: adobe | Design, Policy, Technology Blog --- [Work](https://www.goinvo.com/work/) [Services](https://www.goinvo.com/services/) [About](https://www.goinvo.com/about/) [Vision](https://www.goinvo.com/vision/) [Contact](http://www.goinvo.com/contact/) - [Home](http://www.goinvo.com) - [Work](https://www.goinvo.com/work/) - [Services](https://www.goinvo.com/services/) - [About](https://www.goinvo.com/about/) - [Vision](https://www.goinvo.com/vision) - [Careers](http://www.goinvo.com/about/careers/) - [Open Office Hours](http://www.goinvo.com/about/open-office-hours/) ## [Open vs. Closed: A tale of idealists vs. realists](https://yes.goinvo.com/articles/open-vs-closed-a-tale-of-idealists-vs-realists) 13.May.10 by [Dirk Knemeyer](https://yes.goinvo.com/articles/author/dirk-knemeyer) Today Adobe launched [an aggressive ad campaign](http://www.informationweek.com/news/software/showArticle.jhtml?articleID=224701828) skewering Apple’s “closed” philosophy. Retaliation for Apple’s muscling Adobe’s Flash technology off their mobile operating system, Adobe is choosing to take a “high ground” argument by ignoring their specific exclusion and focusing instead on the closed ecosystem Apple prefers. This is hardly the beginning of the “open vs. closed” debate and certainly not the end. In fact, Adobe’s strategy is precisely calculated to take advantage of the fact that many proponents of the open approach are passionate, even zealous advocates of openness while those who prefer closed largely do so as a personal lifestyle choice and not as part of a conscious philosophical choice. Thus Adobe is betting that stoking the flames of open systems and frameworks will raise a larger argument and objection to the Apple approach and, in the process, perhaps help them outflank their present antagonist. [Read More](https://yes.goinvo.com/articles/open-vs-closed-a-tale-of-idealists-vs-realists) 2 Comments [Click here to read/write comments](https://yes.goinvo.com/articles/open-vs-closed-a-tale-of-idealists-vs-realists#comments-listing) Topics: [apple](https://yes.goinvo.com/articles/topic/apple), [app+store](https://yes.goinvo.com/articles/topic/appstore), [adobe](https://yes.goinvo.com/articles/topic/adobe), [Analysis](https://yes.goinvo.com/articles/topic/analysis), [Blog](https://yes.goinvo.com/articles/topic/blog), [google](https://yes.goinvo.com/articles/topic/google) [All posts](https://yes.goinvo.com/articles/all) - [Home](https://www.goinvo.com/) - [Work](https://www.goinvo.com/work/) - [Services](https://www.goinvo.com/services/) - [About](https://www.goinvo.com/about/) - [Careers](https://www.goinvo.com/about/careers/) - [Open Office Hours](https://www.goinvo.com/about/open-office-hours/) - [Vision](https://www.goinvo.com/vision/) - [The Digital Life](http://thedigitalife.com/) - [Contact Us](https://www.goinvo.com/contact/) - [661 Mass Ave Arlington, MA 02476](https://www.google.com/maps/place/661+Massachusetts+Ave,+Arlington,+MA+02476/@42.4161234,-71.1563006,17z/) - [info@goinvo.com](mailto:info@goinvo.com) - [mailto:hello@goinvo.com](mailto:hello@goinvo.com) - - - - -