For our podcast topic this week, we discuss product innovation for the smart home and whether Amazon is overtaking Apple when it comes to creating category disruption. Of course, Apple has a long history of disrupting categories — from the personal computer with the Apple II and again with the iMac; to music with the iPod; to mobile with the iPhone; to the tablet with the iPad. But it looks like Amazon is well positioned to be a dominant player when it comes to the smart home, with their television, music, ecommerce, and other systems all driven by the Alexa voice UI. Amazon’s new hardware products, announced at the end of September, extend the Echo line in significant ways, with industrial design reminiscent of Apple’s groundbreaking work on the personal computer. Is designing hardware and software for a complex ecosystem like the home, fundamentally different from other kinds of consumer product design? Join us as we discuss.
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