Involution principal to present workshop for incubator

29.Mar.11
by Dirk Knemeyer

For Immediate Release
CAMBRIDGE, Massachusetts (U.S.) - March 29, 2011 - Involution Studios Creative Director Juhan Sonin will present his celebrated Design Axioms workshop on April 6, 2011 at 4 PM at MassChallenge, the Boston start-up incubator. Sonin’s Design Axiom workshop, in whole or in part, has been presented to expert groups from Washington DC to Los Angeles.

“Juhan is a recognized visionary in the conceptualization and design of digital products,” said John Harthorne, Founder and CEO of MassChallenge. “Bringing him in to take our companies through the paces will improve the awareness, understanding and ultimately the effectiveness of our entrants' product design choices."

MassChallenge offers a $1 million start-up competition, where over 100 finalist teams receive access to free resources including world-class mentorship, office space and sources of funding. Similar to the celebrated San Francisco-based Y Combinator, MassChallenge is a premier accelerator for innovative start-ups with real market potential - but MassChallenge is a non-profit and does not take equity from the startups they support.

“Being involved with MassChallenge means a lot to me,” said Sonin. “Giving back to the community, through this workshop and ongoing consulting and mentorship to follow, will really help the Greater Boston area solidify itself as an area rivaling Silicon Valley in high-tech.”

Involution has helped over 100 software start-ups raise over $250 million over the past five years - in addition to being acquired by leading software companies such as Oracle, Shutterfly and Yahoo.

About Involution Studios
Involution designs and builds exceptional apps for innovative and visionary companies. We deploy small and experienced teams to create software that is highly usable and appropriately beautiful. Our client list includes Apple, AstraZeneca, Microsoft, Oracle, McAfee, Shutterfly and PayPal.

For more information please contact info@goinvo.com or +1 408 387 3690.

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