Human Behavior Data as Asset

by Jon Follett

Episode Summary

On this episode of The Digital Life, we discuss how data on human behavior has become an increasingly important asset in the 21st century. We start with an examination of Uber Movement, which offers access to the company’s data on traffic flow — meant for use by city planners and researchers looking for ways to improve urban mobility. This is a global data trove with information from cities all over the world, and it reflects the growing use of data assets by tech companies to influence local and national policy and law. Data on human behavior will be come an increasingly important asset in the years ahead. We can already see how Amazon, Netflix and Uber are using the data at their disposal as leverage. The big question is: what comes next?

Uber Movement
Uber Debuts Movement, a New Website Offering Access to Its Traffic Data


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Topics: Podcast